The effectiveness of communications is most apparent
in public relations. We have expertise in influencing and changing public
perceptions through our work in fmcg, consumer durables, corporate, industrial
and business markets.
For instance, we have experience of:
Launching a new name, new brand, new product and a company
expansion
Handling major work related incidents and many types of crisis
Internal
marketing communications
At the heart of the public relations division is our
pro-active media relations team, specialising in regional and national
consumer
media, community relations, public affairs and technical press.
Success
in PR is measured on its ability to produce a measured difference in
attitude and behaviour to a product, brand,
company or even an
individual and its target audience's perceptions.